Kendrick Lamar’s ‘DAMN.’ Hits 10 Billion Spotify Streams, Makes Hip-Hop History

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July 22nd, 2017
Kenny Sun from Boston, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

Kendrick Lamar’s DAMN. has officially crossed the 10 billion streams mark on Spotify, becoming his first album to reach the milestone.

The 2017 release now joins an elite group of hip-hop albums to hit this number, including Juice WRLD’s Goodbye & Good Riddance, Travis Scott’s ASTROWORLD, Drake’s Views and Scorpion, XXXTENTACION’s ?, and Post Malone’s beerbongs & bentleys and Hollywood’s Bleeding.

DAMN. was both a critical and commercial breakthrough, debuting at No. 1 on the Billboard 200 and earning Lamar the GRAMMY for Best Rap Album. The project also made history as the first non-classical or jazz album to win the Pulitzer Prize for Music — cementing Lamar’s place as one of the most important voices of his generation.

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