Kendrick Lamar just crossed 10 billion streams with DAMN. and it’s being treated like a headline checkmark instead of a cultural moment. We throw numbers around like they mean everything, but streaming is not the full story. DAMN. wasn’t just a successful album. It changed how rap albums are judged, winning a Pulitzer on top of a GRAMMY. Those two things alone mean more to the legacy of hip-hop than any streaming plaque. Numbers fade. Influence stays.
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